The Premise
Most product teams optimise for the same outcomes. Faster onboarding. Higher retention. Less friction. These are good instincts. But they cannot explain why some of the most successful products in the world break every one of those rules on purpose.
LEGO nearly went bankrupt in 2003. They recovered by building perfect products: franchise sets with clear instructions and recognisable worlds. It worked brilliantly. And it left them unable to build the digital version of their own original idea. Minecraft did it instead.
This keynote introduces the Khoric Framework: a way of seeing products that reveals why this happened and what it means for every team building products today.
Your team will leave with
- The difference between friction they should remove and resistance they should protect
- A framework for understanding why finishing a product can destroy the thing users loved about it
- A single question that reframes every product decision from that point on
- Language that works in a design review and survives a budget meeting
The Speaker
Tue Beck Saarie (Mr Beck) spent twenty years designing large-scale live experiences for hundreds of players with no script, no game master, and no way to fix things in real time. The design problem was always the same: create the conditions for something extraordinary without controlling what happens.
Today Tue works as a digital product leader and researcher at Aalborg University. The Khoric Framework grew directly from that practice.
Next step
Every engagement starts with a conversation.