Perfect products are finished
Loved ones are invitations
You have been in this meeting.
Someone shows the engagement numbers. They are good. Not great. The room discusses features. More features. Better features. A cleaner onboarding. A faster checkout. Someone says the word frictionless.
You say nothing. But you are thinking about a product you love. And it is not frictionless.
It never was.
For twenty years I have been building on the other side of that thought. The landscape is larger than you think. And almost nobody in your industry has a map.
Loved ones are invitations
Tue Beck Saarie aka mrBeck
I did something crazy.
I asked four hundred people to tell stories together for three days.
No script. No supervision. No way to intervene.
It worked. It kept working as control gave way to design and creative challenge. The practice of Khoric Design gives language to why and how.
Perfect products are finished. Loved ones are invitations. I've spent twenty years on the other side of that line.
Book a conversation →See it live
Design The Hunger is a 45-minute keynote for conferences, offsites, and leadership teams. Your team will leave knowing the difference between friction they should remove and resistance they should protect.
Design The Hunger - a 45 minute keynote. Discover the new design paradigm for the creative economy.
The keynote →Apply it
Build The World is the keynote followed by a half-day workshop. Your team brings a real product problem. You leave with a decision you have been avoiding and the language to make it.
Build The World workshop that turns a real product problem into a clear decision.
The workshop →Read the thinking
LEGO nearly went bankrupt, recovered brilliantly, and then spent a decade failing to build the digital version of their own original idea. Minecraft did it instead. The reason why is the starting point of everything here.
Why LEGO could not build Minecraft, and why that matters for product strategy.
Why LEGO Could Not Build Minecraft →Go deeper
Khoric Design is the practice of making unfinished objects on purpose. The framework, the roles, the vocabulary. Everything behind the keynote lives here.
The full Khoric Design framework, roles, and vocabulary behind the keynote.
Khoric Design →