Perfect products are finished
Loved ones are invitations
You have been in this meeting.
Someone shows the engagement numbers. They are good. Not great. The room discusses features. More features. Better features. A cleaner onboarding. A faster checkout. Someone says the word frictionless.
You say nothing. But you are thinking about a product you love. And it is not frictionless.
It never was.
The product paradigm built the modern economy. It cannot explain why some of the most loved products on the planet break every rule in it. There is a reason. It has a name. And it changes every product decision you make once you see it.